Site Information

 Loading... Please wait...


The Role Breastfeeding plays in our wellbeing - World Breastfeeding Week

Posted by Kerry Haynes, The Media Snug on

1st – 7th August sees World Breastfeeding Week celebrated all around the world with an aim of encouraging breastfeeding and improving the health of babies globally.

The theme for 2017 World Breastfeeding Week (WBW) is Sustaining Breastfeeding Together, which sees a number of organisations working together for the common good to promote the role that breastfeeding plays in our wellbeing.

Breastfeeding is a personal choice mum makes and is a topic that divides opinion. However, should you decide to breastfeed, it can give baby a healthy start in life and bring health benefits to you too. Breastmilk contains antibodies, vitamins and nutrients that will help fight off infections and allergies. For you as a mum, it may help you bond with baby with skin-on-skin touch, as well as helping burn the post pregnancy calories and can reduce your risk of ovarian cancer. It also gives you valuable time to sit quietly, relax and spend time with your newborn.

We asked Sarah Beeson MBE a former health visitor and author of first year parenting book Happy Baby, Happy Family and memoirs Our Country Nurse and The New Arrival her tips for relaxed breastfeeding and bonding with baby.

“Feeding takes time, so make the most of it. Get yourself set up with a drink, a snack, the remote control and your phone or an eBook all within reach. Place one comfy cushion behind your back, and a cushion to support your baby as well if you want to, and put your feet up – when else will you get the chance?!

Just before you put your baby on the breast, take a deep breath in and breathe out slowly and evenly. Count to ten, drop your shoulders away from your ears and relax. Say to yourself. ‘Each day I breastfeed is a great achievement and I’m doing something very special for my baby.’ Keep on adding an extra day and before you know it you’ll have been breastfeeding for weeks and then months. “

You can discover more breastfeeding and child and relationship advice during your baby’s first year in Sarah Beeson’s MBE parenting guide Happy Baby, Happy Family available in paperback, eBook and audiobook published by Thorsons. Sarah regularly answers questions from readers. Get in touch at

For more information on World Breastfeeding Week, visit the World Breastfeeding Week Website - and look out for the hashtag #WBW2017.

Visit the Bibetta shop for breastfeeding accessories including our soft and snuggly Burp Cloth with pockets and our Newborn Bib.

National Hug Day 2017 - why its good to hug by Justina Perry founder of MamaBaby Bliss

National Hug Day 2017 – Guest Blog by Pre, Peri-Natal & Parenting expert, Justina Perry, founder of MamaBabyBliss“If our little ones fall over or excitedly recount an experience that has made them happy, what is generally our first desired response? That’s right. We want to give them a hug.If we meet up with a friend and she bursts [...]

Read More »

​Sicky shoulder syndrome: a new parents nightmare

When you are expecting a new baby, you’ll be getting ready with lots of ‘must-have’ items like the car seat, buggy, change mat and all of those nappies and wipes.Fast forward a few months and you will have experienced ‘Sicky shoulder syndrome’ or SSS… for short!It’s a fact of life, babies dribble and posset during and after most feeds, [...]

Read More »

The benefits of babywearing

A lot of parents use baby carriers and baby slings with their little one, but you might not be aware that babywearing can provide great benefits to both parent and child - above and beyond not having to take battle with a pushchair and public areas. As part of International Babywearing Week we thought we would share with you just [...]

Read More »